.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech startups, as soon as adapted to snagging billions in equity capital yearly, have increased almost $360 million thus far this year, putting it on course to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That stagnation is due to market saturation, improved regulative pressures, and also economical uncertainties.ADWEEK talked with five VCs that continue to invest in adtech business, even with these difficulties, about what they are actually seeking and what they steer clear of. Perhaps unsurprisingly, these investors are actually targeting opportunities in privacy-focused innovations and industry-specific regions such as linked TV.